EXPO CHICAGO Sponsorship

As part of a sponsorship of EXPO CHICAGO, one of the leading international art fairs showcasing modern and contemporary work from top global galleries, I played a key role in defining how the Northern Trust brand would live within a highly curated cultural setting at Navy Pier’s Festival Hall. I helped establish constraints and usage parameters for logo placement, scale, hierarchy, and context to ensure the brand maintained visibility without disrupting the art‑first experience of the fair.

Beyond brand governance, the team led the design and production of the corporate hospitality environment, coordinating environmental graphics, signage, and experiential touchpoints. I also contributed to the development and execution of supporting marketing collateral, ensuring a consistent visual system across physical spaces and communications.