Advertising

As the creative lead providing graphic design for the Northern Trust Open, you played a central role in shaping the visual identity of one of the PGA Tour’s most historic events. Founded in 1926 as the Los Angeles Open, the tournament has long been a fixture of the Tour’s West Coast swing and has been played primarily at the iconic Riviera Country Club in Los Angeles. Northern Trust served as the title sponsor from 2008 through 2016. During those years, the tournament elevated its profile and community impact, giving your design leadership an important role in presenting a prestigious, philanthropy‑minded championship to fans, clients, and partners alike. Led design for the Northern Trust Open across environmental graphics, advertising, packaging, sales materials, hospitality collateral, and website content to deliver a cohesive, high‑impact tournament brand experience.

Served as creative design lead for the Northern Trust Open, I played a central role in shaping the visual identity of one of the PGA Tour’s most historic events. Founded in 1926 as the Los Angeles Open, this golf tournament has long been a fixture of the Tour’s West Coast swing and has been played primarily at the iconic Riviera Country Club in Los Angeles. Northern Trust served as the title sponsor from 2008 through 2016. During those years, the tournament elevated its profile and community impact, giving your design leadership an important role in presenting a prestigious, philanthropy‑minded championship to fans, clients, and partners alike. Led design for the Northern Trust Open across environmental graphics, advertising, packaging, sales materials, hospitality collateral, and website content to deliver a cohesive, high‑impact tournament brand experience.