Building Brand

I led the design development of exterior building signage positioning Northern Trust as the premier tenant atop a prominent Chicago high‑rise. The work required collaboration with an architectural firm and ongoing coordination with city officials to navigate zoning, visibility, and landmark considerations.

The final signage solution complies with all municipal regulations while reinforcing Northern Trust’s presence within the Loop skyline. Visible from the lakefront looking west, the mark contributes to Chicago’s architectural cityscape and serves as a refined, permanent expression of the brand at scale..