The Northern Trust

Led design effort for The Northern Trust. The Northern Trust was a premier PGA Tour golf tournament and the first step of the FedExCup Playoffs, crucial for advancing to the next rounds. I provided art direction and design for digital, print and broadcast assets. Assets included environmental graphics, advertising, packaging, sales materials, hospitality collateral, merchandise and website content to deliver a cohesive, high‑impact tournament brand experience. Our design team’s layouts for sales materials and signage were emulated by other PGA TOUR events.